.jpg)
L
The speed of reshuffle in the refrigerator industry is accelerating, and brand concentration is rapidly increasing. In 2008, the top 5 companies in the market accounted for 60% of the market share. This data rose to 68% in 2009. If you look at the top 9 companies , The concentration is even more alarming, from 75.7% in 2008 to 86.3% in 2009, an increase of 10.6 percentage points.
It can be seen from this that the refrigerator industry has also developed a trend of the stronger the stronger and the weaker the weak. Many small companies with poor competitiveness have been eliminated. The market space left by the eliminated small companies is being used by large and medium-sized refrigerators and a la carte companies. However, the competition among large and medium-sized enterprises is also fierce.
On the one hand, they must seize the market gap left by the eliminated enterprises. On the other hand, they must also actively explore new markets. “Home appliances to the countryside” has made some big brands begin to be weaker before. More resources are invested in the third and fourth tier markets, and competition in these markets will become more intense in 2010.